It’s an idiom that’s become a reality-tv perennial, but it really is all about the journey. Especially when the trek involves a series of cross-country escapes with the stunning Agyness Deyn as captured by Luca Guadagnino, the director of “I Am Love.”Produced by ALLDAYEVERYDAY’s Lucy Cooper and Waris Ahluwalia for the Starwood Hotel Group’s Luxury Collection, “Here,” a 15-minute short film, was shot on location at the brand’s properties in Vermont (the Equinox Golf Resort and Spa), Arizona (the Phoenician, Scottsdale) and Hawaii (the Royal Hawaiian, Waikiki). Co-written by Waris and Tilda Swinton, and featuring music by Jason Schwartzman and styling by Heidi Bivens, it’s as much an homage to the power of creative friends as it is to the mysteries of travel.
ALLDAYEVERYDAY
Creates Multi-Platform Marketing & EntertainmentFor your envy (or ire), a look at the most prominent social media subjects of our time.
MOST VIEWS (MUSIC VIDEOS):
MOST VIEWS (VIRAL VIDEOS):
MOST FACEBOOK FANS:
MOST TWITTER FOLLOWERS:
MOST INSTAGRAM FOLLOWERS & MOST-LIKED PICTURES:
PHOTOS (FROM TOP): CHARLES MOORE, UNKNOWN, FLIP SCHULKE, BILL HUDSON, UNKNOWN, CECIL STOUGHTON, WARREN LEFLER (2), UNKNOWN
Some beautifully rendered, suggested reactions to the inevitable disasters that will occur on this ill-fated day. Happy Friday the 13th!
IMAGES: BEAUTIFUL SWEAR WORDS
ALLDAYEVERYDAY’s campaign with ALDO Rise was featured today in Mashable and features a quote from our new director of communications.
“Too often brands try to embed themselves in hip burgeoning communities like Tumblr with the expectation of ‘taking advantage’ of the audiences without giving any thought of what they can add to the community themselves,” Julie Fredrickson, director of communications at ALLDAYEVERYDAY, added, noting that it was important for both Aldo and ALLDAYEVERYDAY to give winners something of long-lasting value.
Mashable notes that ALDO and ALLDAYEVERYDAY’s approach was uniquely suited to the Tumblr community.
”We particularly appreciate the way that Aldo and its agency have decided to offer Tumblr’s aesthetic-conscious community a prize uniquely suited to them.”
Check out ALLDAYEVERYDAY’s latest press mention in Mashable’s article: How 9 Retailers Successfully Leveraged Game Mechanics.
2012 brings the sights of the 39th annual Pirelli Calendar, unveiled Tuesday night at the Park Avenue Armory. What do tires have to do with naked models? We still don’t know, but we ain’t mad.
